You can't get immersed in the "world" of Warcraft anymore. I don't feel like a hero. I feel like an office grub checking spreadsheets with all this raider.io, raidbots, simming nonsense. I don't want to be reminded about my "weekly" chores. I don't want telepathic heads screaming at me whenever I'm out and about in the game world. I don't want pop ups advertising the latest Bli$$ard store purchase.
When I play WoW, I want to feel like a hero in a medieval fantasy setting. Not a shmuck being reminded at every turn that he is in a video game milking the MAU metric.