Yes, i just did the horde 1-120 and it took me about 10 hours, then side quests another 5ish, and then the war campaign took another few, also the warfront quests etc.
yes many of us are just now doing alts.
and yeah all the faction specific questlines easily take 24 hours.
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*Funny you use this as an example when they had a 7 hour stream that led to a fucking 2 second cinematic of a stone being put together, and then a date for a announcement stream...*
https://www.twitch.tv/videos/361314355?t=04h53m15s For those of you who did not see, here it is, we were told clicking the screen sped up the tablet, but it landed weirdly on the real time hour.
sorry 5 hours
after 5 hours of people spam clicking we got a few second clip of a dude putting rocks together, and then an announcement date for a stream.
also yeah when you have insane amounts of micro transactions it is easier to pull out content.