Umm no. The project was built upon Blizzard being able to justify that they could make money off this. This big boy company doesn't care about your trivial forum dweller banter. They saw $$ and went with it. They would never do this if they didn't believe it was profitable.
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They've never done this, even when they released sub numbers, they never used an active player metric. So no way in hell they will start now.