Originally Posted by
Mellrod
Travel really used to be part of the adventure.
Back when I was a lowbie Night Elf in late vanilla/early BC, I wanted to get to Stormwind to quest with my brother who made a human. Since there wasn't any direct way to get there, I embarked on my first journey to Stormwind by foot. I made a lot of different friends on the way a lot of them guided me through parts of the journey, past higher level mobs and whatnot. It was literally my first experience with WoW and it's what sold me on the magic of this game.
WoW has potential for those kinds of journeys, but in it's formulaic state it's very difficult for them to pull off. They are doing a good job with the secret mounts/pets/toy items. Those have encouraged grouping with friends, and have you travelling around azeroth for a very satisfying and unique reward at the end.