And yet Epic are doing the exact same thing by limiting peoples choice on where they buy their game for up to 12 months or so.. Yes Steam needed competition but the way Epic are going about it, is not the way to go all you do is create animosity in the PC gaming arena..
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The proper way would be what Paradox have done with their upcoming game VtM: BL2 and have it release on four distribution platforms.. Heck even though the publisher for Outerworlds did the dirty with steam one can still get it from the Microsoft store..