They didn't. Which is the point you're either not getting, or that you're purposefully ignoring.
Sigh...let me approach this from another angle. Why are you defending Pathfinder in its current form? What good comes out of the excessive time-gate? And for the love of god please don't just use the Blizzard response. We all know its bullshit. It doesn't take players 9 months to experience the content from the ground.