This is all a very good point, actually. Even listening to "The Instance," a podcast where they often go on about how much they "love this company" for all the reasons you mention... you don't get that with other studios because that "heightened morality" is honestly not sustainable at the stratosphere Blizzard are at and where they want to go.
So now you have, I'm sure, a subset of the people really unreasonably taking it to Blizzard now, a bunch of jokers who are validated that "A-HA! THE WORLD REALLY IS AS UGLY AS I AM! BURN NOW FOR YOUR FALSE MORALITY! IT'S ALL A LIE!"