Actually they had the exact opposite problem. BRF gear wasnt seen as good enough versus the comparatively easier to obtain highmaul gear for the first couple of months. Blizzard had to increase the ilevel of BRF drops in a hotfix to make them worth it, that and the garrison missions awarding gear from a tier above the one you were currently doing made gearing in WoD a joke (I got BiS mythic gear from clicking "send on mission" every week despite never progressing beyond the 3/10 heroic I got through pugging.)