I agree, and another reason why I dislike the faction conflict as an engine of dramatic progress for WoW. I understand the impetus behind fomenting drama between the factions in the context of a story where the faction conflict is a centerpiece, but it stands in stark contrast to the idea of an MMO being a shared and persistent world for the playerbase to inhabit. When we can't agree on the essential structure or nature of the fictional world you start having problems with suspension of disbelief and other basic narrative mechanisms. Part of the reason for the sad state WoW lore finds itself in of late.