Originally Posted by
Endus
If that were really the case, Bernie would've won the nom in 2016, surely?
Sexism among voters has an influence, but it does not overcome Democrats in general being ideological cowards. They routinely pick the "safe" option, and routinely that option bites them in the ass come the general election.
1980/'84? Centrist Walter Mondale was the Dem option, lost to Reagan.
1988? Dukakis was a safe bet, lost.
1992/'96? Clinton won. Clinton was also seen as a bit of a wild card, a sax-playing libertine. He legislated more moderately, but the appearance was not so. Also, Ross Perot was spoiling the Republican vote at the time, by 19% of the popular vote in '92.
2000? Gore "won", but lost. Also, Gore was pretty damned centrist on basically every topic but climate change.
2004? Kerry. So aggressively moderate.
2008/2012? Obama, hope and change. Seen as progressive, legislated more centrist, in retrospect.
2016? Clinton, hard-centrist. Lost.
So yeah. If there's something the last 40 years shows, it's that moderate centrists who don't fire up the Democratic progressive tend to lose in the general, consistently. The only two winning streaks in there were Clinton and Obama, and they didn't fit that image at the times of their elections, at least.
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I wouldn't use "messaging". The proper word is "propaganda". If we're entering a stage where you have to out-propagandize the opponent, because the electorate is too stupid/uninformed/apathetic to make a proper choice, democracy as a system is already collapsing in on itself and you're an election away from catastrophic failure.