This right here. Even THO Blizzard spoiled that the main villain on MoP was Garrosh on an interview before the launch. People that never read/hear/sought that, still was loyal to Garrosh until SoO pre patch happened and you see Thrall and Chen murdering thousands of Korkron Orcs butchering them, because YOU CANT REASON WITH ORCS HAHA!
MoP started so well, yet it got so shitty for Horde Players than it was reflected with BfA. Because we never saw a tru villain on BfA, yet ALL THE RAIDS except from 1, were Old God inspirations... Instead of a Siege of Stormwind, or Razing Thunderbluff or idk Battle for Ironforge. Nah just a fucking Tentacle Temple, Old God Facility 1, Old God Facility 2, Old god Empire.
Yes we need a clear thematic of expansion, we dont need an expansion to be MASKED, because of LOREEEEEE~~~~ uuuuuuuh, clear and stake. Thats the villain? good, what power? void, undead, light? k and everything surrounds that thematic. Thats why Shadowlands its really hyping me up.
Its death thematic, but different takes on the afterlife. Big Bad based on Death, a Death Hero/villain that will bring more death. Thats an expansion that has the chemistry to win it.
Problem = Systems.