1. Stop centring EVERYTHING around Humans and Stormwind it's boring with great and interesting races like Night Elves, Draenei, Dwarves in the faction.
2. Stop writing the alliance like it is a nation or one race it's obscuring and diminishing the most unique and attractive facets of Warcraft - its races!
3. Less about super saiyan individuals especially on alliance, and more about the races - let the super heores take a backseat, or play a diminished role, more and lesser character that bring out the flavour and diversity of each race (e.g. not all the draenei that show up should be priests/paladins, not all the night elves that show up should be druids/sentinels - ESPECIALLY when your lore has these races great at other things (e.g. highborne, demon hunters and Moon preistesses for night elves ). The player feels more like the minor characters, great ability, but flawed, not quite super - as such seeing more of the other individuals gives a better idea of the race and connects the player more to their race and what it represents.
4. Focus on races over the faction
5. Void elves don't fit in Stormwind "Bastion of the Holy Light" - use high elves for elf human buddies instead (whether playable or NPC this is not about make high elves playable) and take Void elves over to the Night elves and the Black Moon sect of the Priesthood of Elune nad the Highborne - they fit much better there.
6. Dwarves, Gnomes, really just feel like pointless human buddies, change that. I find Gnomish engineering cute and unique enough, Dwarven diversity in the 3 clans + Earthern groups is good. Dark Irons have a distinctive feel and need more shown, while Wildhammer haven't been shown their Stormhammer Gryphon rider aspect coming to the forefront. Dwarven engineering is also a thing with tanks and mortar - need to see more of that.
7. Night elves do not feel like the great diverse elven people spanning Millennia, great civilizations, great trials and with a wide breadth of expertise and great speicalisation in arcane, nature, fel, preisthood, sentinels etc, with night culture/moon/stars etc. They just feel like human buddies a lot of the time reduced to token appearances and substitutions - WHAT A WASTE! It's getting better recently, but needs more - Highborne have distinct kaldorei star/moon magic facet to their spells + great civilization side USE IT, Druids love nature, wild and humble - hate cruelty to animals and needless destruction (see a problem with wasteful humans), Moon Priestesses a fierce and gentle at the same time wielding arcane, void and light, serene - in the lore, the arcane is sacred to them and they despise disrespectful and reckless use, especially after that destroyed their amazing civilization - show it off and make use of it
8. Develop the Draenei properly. No, Argus and WoD have still not actually shown us other sides to the draenei aside from the light
a) Draenei magical abilities - they are gifted sorcerors that seeem teh only race in wow able to go near toe to toe with night elves and thalassian elves for magic - yet this has never been brought out in wow.
b) Draenei tech - magi-tech is where they shine the most and have the most distinction with crystals spanning the Light through to Arcane void and their great technologies fueleed through that, let us see more pls
c) What happened to Draenei shamanism and the Broken, that was supposed to be a whole arc?
d) What happened to Draenei/Night elf friendship tha tas the first established? Draenei are only shown with humans?
e) Update on the Draenei - Blood elf relationship
f) How are you going to further distinguish the Lightforged from the non-Lightforged draenei ? The Eredar are supposed to be more than just a priesthood.
8. Show other aside from alliance races making progress:
a) Gilneas shoudln't that be reclaimed by now?
b) Gnomeragan - nothing from Cata - just move the Gnomes to Mechagon already
c) Pandaren they seem to have no faction input except to replace a few NPC to show they are there, or when the leaders gather, their leader is there. That's it. They feel more horde because that's where all the hfocus is.
d) Genn feels like a man-at-arms to Anduin, he is a king. While Anduin is High King (please that needs to go or just remain as a thing amongst human nations. Genn needs to feel more of a character and King in his own right. I know that's the case, but if you spend 6 years not showing that aspect, players will only think of him as sidekick bodyguard.
e) Gilneans also need more of their characters showing up, not just Genn, let Genn be a king and someone else be Anduin's sidekick man-at-arms.
9. Show night elves improving, not being destroyed and decimated: The Sundering, The 3rd War, The Cataclysm, The WoT - I'm sorry,that is just a whole load of crapping on one race consistently and repeatedly, it's time they make some progress - what happened to?
a) showing the star culture - astrological towers, priesthood magic, highbonre, Moonguard, Eldre'thalas, Nar'thalas, Zin'Azshari progress?
b) Immortality ? This is perhaps the biggest defining and distinguishing factor moreso than great arcane and nature magic history. What happened there?
c) More of the Priesthood of ELune that has touched both the arcane culture and the long vigil culture significantly, yet we only see sentinels from them..where are the casters?
10. Humans need to be more...well, … human ! Show the more ordinary side of humans. Yes we get that some individuals can become incredible and match with the best of other races, but humanity HAS NOT reached its full potential by a long shot - yet you wouldn't think so for all the pumping of human characters shown. They are wielding magic constantly better than the elves, they seem to match the Orcs for strength, they're as adept as the trolls - they basically have no flaws and as such make the existence of other races far less meaningful and less distinctive for the features those other races are supposed to have.
I'm sure you guys have more.. please feel free to add more points. and discuss: