Gearing is an integral part of WoW, has been since day one. WoW players whether they be PvPers or PvErs like to gear, otherwise they're playing the wrong game. They've all come to terms with the fact that this is how the game works and they like it. Problems occur when one side is forced to do the other side's content for competitive gear. In the system I talked about, that was mostly a non-issue. Dozens of hours every 3-5 months is a non-issue, especially if you're enjoying those hours.