Let's put you in their shoes.. You are a CEO of a multi million company with a high diverse amount of employees that worked for you. Now this situation currently happens.. What do you do? Do ignore it and not saying anything risking that your employees are going to think that you don't care about what is happening and risk a possible PR incident or do you say something to your employees and to the public to show what your stance is on the matter to show that you do care about not only your employees, but everyone who involved in the situation including your customers?
I honestly think you would choose to latter because you would rather not risk having a PR incident. You saying who the fuck cares clearly shows that you don't care about the BLM movement.