He knows exactly what he is doing and what he needs to say, with all the interviews and QA with people like asmongold he is just farming for "true" and "LUL" in the chat by pointing out stuff that other mmos (archage, bdo, wow) did wrong and promising how they will fix it without nothing to show so far
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people like lazypeon and asmongold is hyping it up to the "wow killer" saying wow will be dead if ashes comes out and how this is the next big mmo
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http://cliqist.com/2017/05/05/explor...s-of-creation/
and yes as you linked at the start of AOC he also tried to make a MLM scheme for referal program that he then went back on after massive backlash from the early communitySharif made a fortune at a young age thanks to selling nutritional drinks and eventually became involved with XanGo, a well-known multi-level marketing company that sells a host of wellness juices and supplements. Eventually he went on to become involved in investments and real estate, which he attributes to "the source of a majority of [his] success."
they also made a battle royale for "testing" while still selling cosmetics and season passes and the br has now been taken down from steam again