Originally Posted by
Dazmalak
Many WoW players have an e-sport mentality. They are competitive and min-max for results with little concern for the journey. Blizzard has catered more to these players in recent years, because leveling in each expansion feels more like a bump in the road to get to max level and experience the "real content" whether it be raiding, pvp, or mythic+.
These players are competitive. Nothing inherently wrong with that. They want to play with skilled players like themselves and improve their game, down bosses, and brag about their new shiny gear or DPS meter or whatever. It's like if a professional athlete were to go play backyard ball with a bunch of amateurs or kids. Sure, it's probably fun to mess around and show off how awesome they are, but they're at a completely different level and aren't going to be challenged in doing so. It might make them a better person, especially if they can inspire and offer advice to others aspiring to be better themselves, but it won't make them a better player. There's not really much incentive in coaching less skilled players, though, particularly complete strangers.
Many RPG focused players are looking for a rewarding journey, which is something that Classic had in its leveling and questing imo. They like the subtle things in the game that immerse them. They don't tend to look at the game as a game, but just another world they can get lost in. These players like to see their character grow and aren't as concerned about their own growth (meaning skill). They are less concerned with being competitive as well. Before Cataclysm, the journeys in WoW were long enough that these players could sink their teeth in and not get bored. All of that leveling content has gotten stale though because it's been out for so long. Now that the leveling scope of expansions has become so short, trivial, and laughably easy, there isn't much for these players left to do unless they want to get competitive.
And that brings up my theory on why toxicity exists in the game to begin with. You have two major gaming mentalities in conflict over the identity of WoW. Each of these groups thinks the game should cater to them and so by default they hold animosity or indifference to the other group's desires from the game. Blizzard, imo, has tried to balance it (albeit poorly) to give everyone something to do, though in more recent expansions I would say that balance has skewed more favorably to the e-sport crowd/competitive crowd.
You could make an argument that this is why they released Classic (to cater to the casual RPG oriented player), but this gets stale eventually without new content.
In short, these groups blame one another for the game's perceived deficiencies and it is the root for the toxicity. A prime example is all the threads supporting and decrying the Covenant system.
How do you control it? You can't. But that doesn't mean hope is lost. You can control yourself and how you interact with other players. You can be positive. You can say hello to strangers or help them out. You can offer advice without being a condescending dick or you can politely point them to resources that can help them get better. You can accept that not all players are the same and want different things out of the game. But outside of yourself, there isn't much else you can do about it except be the change you want to see.