The EVGA card JayZ tested seems to be running a tiny bit worse, albeit quieter, but I'm genuinely surprised by the Asus TUF card.
HW Unboxed had their TUF card running 15c lower while running a few frames quicker than the FE card. derBauer also tore down his TUF, and even he was impressed by the cooling solution and how the card performed, even if his shuntmod didnt net him any performance gains worth mentioning.
It actually looks like the cheaper models are pretty good this time around, with decent performance while being very quiet. At least the Asus TUF.
Obviously havent seen all the cheap AiB models yet, but so far so good.