Looking for Asus TUF restocks, seems like the best cooler this generation, same noise as the MSI TRIO but -10°C less temperatures and you have the bigger VRM and performance BIOS switch if you really want those sweet 400W of TDP.
I did see the tear-down of the MSI TRIO and ASUS TUF and the heatsink/microfins on the ASUS entry board are insane. They put some impressive surface on the GPU coolers, MSI disappointed a bit with just 350W VRMs and basic heatsink/coolers.
If it takes to long or the prices go beyond 900€ I just wait till the 3080-Ti arrives. Just running 1080p with a 2070-Super (MSI TRIO X) and would only upgrade for the same low noise or even lower noise GPU at this point, I wont gain much performance either way.