Originally Posted by
Kathranis
It's public record that Morhaime advised Kotick on the merger and used their connections in China to sweeten the deal.
Now, I've heard nothing but nice things said about Mike: he's a good guy, down to earth, cares about games, boosts morale, championed customer support, etc., and I'm sure that's all true. We can only speculate about his intentions for pushing for the merger. Maybe it was naive and short-sighted, maybe not. It certainly happened during a period when Blizzard was attempting to grow beyond the shadow of World of Warcraft and regain the agility needed to keep up with trends rather than play catch up with other studios.
Regardless, the end result is that the Activision board became the controlling interest in Blizzard Entertainment. For a long time Blizzard Entertainment clearly operated with almost total independence, but at this point I think it's hard to deny that Activision has eroded their autonomy over the years. The failure of Project Titan was probably the biggest factor, but frankly, Blizzard has missed many opportunities to capitalize on their IPs, despite having strong (initial) success with the likes of Hearthstone and Overwatch. If you look at the current gaming landscape, they are pretty much getting left in the dust by Riot and Epic. Between that and the loss of some crucial leaders, I just don't think Blizzard has the leverage they once held when it comes to how the company is run.
From the way Morhaime talks in the press release and interviews, it really sounds like he has some regret over that loss of control. Hopefully he doesn't make the same mistake again.