Yep, it's also what AOC and Doug Jones said now as well. Hopefully the Democratic Party actually listens.
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The fact alone that moderates think we need to get a better slogan/branding to market black people's lives just being able to exist and live peacefully without being murdered in this country should tell you all you need to know. Should we take it one step further for you and maybe you'd like black people to present their lives to you so you can bid on how much they're worth? Or maybe they'd like to be more subtle about their racism and only value black lives when they're entertaining them with music or sports. Does that sell their lives to them better? Is that better "branding"?
People's lives should not have to be "sold" or "advertised" to you just for the fucking right to exist. Is America a free country or not?