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The slick but scammy content of Sullivan’s Insurgence USA website underscores the reputation he has earned in BLM circles as a grifter. The most extensive section of his site is dedicated to hawking expensive riot gear, including a $45.95 spear tip knife. Sullivan happens to be a former salesman who left his career during the summer of 2020 after winning a racial discrimination settlement.
Many activists have characterized Sullivan as an agent provocateur, while others have speculated that he is a law enforcement asset. What all seem to agree on is that he thrives off of creating as much chaos as possible.
“If there’s violence to instigate, he will raise it to another level. But he’s not the one that does it,” Sean Michael Love, a DC-based BLM activist and publisher of Blackhouse News, said of Sullivan.
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Among the pro-Trump activists leading the charge against John Sullivan in Utah is his own brother, James Sullivan. The founder of a right-wing outfit called Civilized Awakening and a close ally of the Proud Boys, James Sullivan described John to me as an “agitator” who suffers from mental health issues and is driven by an insatiable desire for media celebrity.
“What he does is he creates hysteria, and he takes these phony videotapes of it, so that’s why he got kicked out of the movement [in Utah],” James Sullivan said. “They kicked him out because he would he would instigate violence to the point that people would get would get arrested. And then he would get views on Facebook or YouTube… He’s doing it for attention.”
"Coup for clicks".