Companies also don't like investing money in what they might view as a sinking ship. And this is now a 2 year old IP with a very very bad image. When people refer to a game failing at a launch they reference Anthem, people who have never even touched the game.
This is very different to established franchises like fallout or final fantasy having a game blunder at launch. And even the divison or destiny's launches were never met with the level of hype or backlash that Anthems did.
Well that makes one of us.I fully expect it to be a "free" reboot for folks that own the game and ongoing cosmetic monetization. Hell, they could even move to F2P and throw some bonuses to previous owners. There are plenty of options.
*If* they continue to support it I have a hard time imagining EA green lighting the game being F2P right off the bat with no additional monetization paths. I'd very much like that to be the case, but I'm not holding my breath here.
That's kind of my take on the entire thing though. I really enjoyed the game and put in nearly 200 hours, I think its easily the best playing looter shooter if only it had a proper end game and better systems design. Game still has tremendous amount of potential and fills a space in the market that people are still very hungry for, I just have very low expectations out of EA.