I've definitely had a good time when I rolled my 1st Ally toon in Moonguard (yes, the Goldshire inn had a lot to do with it ). Even if you clearly see less people doing organised content, the guild I got invited to ended up being quite nice, a bunch of really swell fellows I did a lot of stuff with. Suffice to say that I got AotC on my brand new Ally toon before I did with my long established Horde roster of characters, go figure.