They do that always, it's just that while players are good at knowing what they don't like, they're not that good at knowing what they actually want instead. See everyone and their grandma wanting AP gone so that they're not "forced" to do content anymore and then turning around to say Shadowlands has no content because there's no longer an infinite power source to farm and once you're done gearing you're, well, done. Not everyone thinks or said that obviously, but among those influencers that can read the room and try to direct the conversation for views? That's totally a thing, and only one example.