I wrote off FFXIV at launch not because I wasn't enjoying it but because of the MSQ. Aside from having never liked instanced group content I also have fluctuating anxiety with it, so to have the entire game progress gated behind dungeons and raids was an automatic no. I decided I would push through it this time and, so far, it hasn't been that bad. The ARR leveling dungeons remind me a lot of Wrath, which was the last time I could tolerate dungeon running. I can't say for certain it's 'sticking' yet, I'm still dreading the mandatory raids, but we'll see how it goes. I like everything else about the game except for that.
Have you seen this video (Josh Stife Hayes on FFXIV and WoW)? It resonated with me, especially the part about how we keep coming back hoping that the game will be better and it's not. Also, the attachments. I love my characters, I've had some of them for 16 years, I wish I had something I enjoyed doing with them, but when SL took the wind out of my sails of even leveling alts (as an unabashed altoholic) I knew there was a problem. Leveling is so fast now I only get about 10 hours with them before they're in the same SL rut as my main. (Blizzard in their infinite shortsightedness decided to abruptly stop Chromie time at 50.)