Exactly this^People play for different reasons and have different goals. It's just the way it is. That's true in any MMO, especially larger ones with extremely broad content types, as XIV does in great amounts.
Questioning or shaming those goals isn't going to help anything. It doesn't make the game better, or bring in more players. The game doesn't need us to take up the shield and defend some misplaced ideals that we've created around it.
Just let people play it how they want. Or to not play it at all. It's fine either way.