If it wants to compete with current and upcoming competition, I believe it would be in its best interest to change its current revenue model.
I think the game, now more than ever, needs to go the buy to play route with an optional premium sub. The argument that this would increase botters doesn't really hold water considering botters are already very active and it means nothing for gold farming/selling, money making machines to pay 15 bucks a month, not that they need go considering botters can easily make the amount of gold needed for the token anyway.
Definitely no f2p though. I think annual expansion releases would bring in more money than they currently make besides profits made via the cash shop and indirect pay2win by selling gold/tokens...etc.
Currently, FF14 is basically free to play up to level 60 which is the only reason it's able to steal so many players from WoW. What are your thoughts?
I mean we can always say NO to this and let the game die in hopes of getting something completely new instead. Also, most players are now very jaded and wont get hyped easily no matter what they release next.
Everyone, at best, will likely simply wait for the last patch to experience things albeit at a tourist level, completely skipping buying the expansion and simply just paying 15 bucks for 1 month. THIS would be a massive loss, bigger than any other potential way to lose money.
I personally think it is no longer worth subbing to and this has now become my only way, if I ever decide to play WoW again that is, and if my time is not taken by another game, going forward.