correction: Milking whales is where the short term high profit is.
This is something the investors and devs seem to want the game to go towards, without any care for the perception of the game or overall health and quality. The idea on which blizz made WoW in the beginning, the long term high quality game with high player retention/loyalty with good standing within the gaming community was abandoned from the moment that blizz stopped going after gold sellers and became one themselves. It's all about them thicc whale wallets now.