Yeah but Boris has a weird head, weird haircut and makes up words like "flobbity wobbity doo-dah", he kinda fits the role perfectly in a sense!
Jokes aside, while the statement from Blizzard could be seen as out of touch, I also agree that it is just PR. No company would ever say "Hey, we made a shit product but trust us, the next one will be great". Not really something people should be getting their knickers in a twist over...