I'm talking about things like in ZM where you go hover in a spot and get a 1 hour buff to regen HP. That's anti-social. Those sort of buffs should be something that can only be obtained from other players. Like a fort or int buff. You want to encourage social interaction in an MMO. Like I say, I'd add a section to the "talent tree" thingy where you can pick social buffs to help others.