Obviously many of people, like me, set themselves up for disappointment, but given the declining trend of last years, we could have honestly expect some extra efforts on Blizzard side when it comes to 10.0 expansion.
In the beginning of the presentation Ion said something about Blizzard listening to feedback and new focus on freedom of gameplay for the players, but NOTHING in the following presentation hinted at what exactly he ment (except for wider talent tree and profession contracts).
I expected to hear anything: player housing for those who mostly wants to build a home on the Azeroth? timewalking+? freedom of choosing the loot via PvE and PvP currency vendors? character cosmetics progression? Abilities to play with no restrictive systems?
None of that was mentioned, and we got nothing on will there be those systems or not, except for Ion's "of course there will be new systems", that got literally zero cover. This smells fishy as hell.
Also the whole reveal gave MASSIVE Shadowlands vibes.
Like, if to remove all the mess, the only hyping up things are Talent Revamp and Profession Revamp.
The rest (generic looking new zones, no glimpses of dungeons and raid, barely outlined story, race/class that looks meh, dragonriding that looks like purely show off feature) is a given thing.
I totally expected 10.0 to be Legion'ed, and instead was left with the bland and cheap taste of Shadowlands in the mouth.