So far it's getting the opposite result and makes me want to quit earlier than I otherwise would have.
There's been more than a week of the season and the stark majority of players play for a few weeks tops. The actual season journey for the cosmetic unlocks is piss-easy to finish and there's no real point to continue playing after that, so gating additional power behind nonsense like that is only making me want to play less.
Except it's "months-long" so players can join in late and still do the season journey without feeling forced to do so earlier out of FOMO. No one fucking plays D3 for months on end outside maybe 5 YouTubers dedicated to it. Because, you know, there's nothing really there to keep the players engaged for that long nor does it have the Dev support to achieve that. Especially since I already completed the actual season journey two days ago. So you'll have to excuse me if I don't enjoy being gated out of the new power mechanic with abject bullshit of the game requiring me a 10% chance version of a specific legendary out of way over a hundred.
So far those various means resulted in me burning though more than a thousand legendary materials on rerolls of a normal puzzle ring, god knows how many blood shards on Kadala and around three thousand death's breaths on upgrading the rare ones until I ran out of materials (the legendary ones for rerolls and normal ones for upgrades, with 12-16 breaths per elite those stack up quite quickly). With fuck all to show for it except for one measly extra normal puzzle ring from Kadala.