Having fun and caring are 2 different things. I think a lot of people are having fun this xpac, but very few care. Gear can be gotten from so many sources, and titanforging really removes the need to focus or try pushing content, and it's basically all down to luck.

So ofc if it's all luck and there's nothing for players to tangibly work toward, that they know they can obtain at a certain time, then everyone except the most hardcore that have most of their weekly time allocated for WoW is going to be apathetic about it.

Most are not going to care at all about something entirely luck based that isn't tangible, but they can still have fun playing.