WoW started handing out easy epics in TBC.That's actually something that's been going through my head for a few days that I haven't managed to turn into a coherent argument yet.
Alas, I remember when Wow first started handing out easy epics in WOTLK and one of the claims from the unhappy campers was that it wasn't about stats, it was about "when you see someone in T3 you know they earned it". Yet now those same people that once viewed gear ownership as more important that having stats have completely changed their tune and now aren't happy unless their gear gives them an advantage.