I love the character customization :P Sure, you can chose hair and stuff in other games, but I really like this ones look to it all.
Really love the option to dy your clothes to your liking at any time, what can I say.. Im a bit girly girl aswell ^^'
other that.. the thing that got my interest at first was that they are encouraging social gameplay.. to me thats the key to a great community, you help eachother and everybody wins! I have been so frustrated in other mmos when everywhere you look.. people are assholes, selfish and elitist and all that stuff.
crossing fingers for this one ^^