Not sure if this has been posted already, but found this on techbargains this morning.
Green Man gaming is offering both digital edition and Digital Deluxe edition for 10% with code "BRING-ALLUR-GUILD"
Digital edition comes to $53.95
Deluxe digital comes to $71.95
Purchased mine and was given a code to register @ https://register.guildwars2.com/
Here is the techbargains link. http://www.techbargains.com/news_displayItem.cfm/294772