The main goal is to be inclusive, not exclusive, to encourage collaboration between communities, and to generate an atmosphere that is helpful, friendly, and above all, respectful. There is an unfortunate tendency in some online communities to encourage behavior that is detrimental to the fun of a lot of players by allowing a rather toxic and unwelcoming atmosphere. We want to set a new standard and make the Guild Wars 2 community a mature, friendly, helpful and inclusive one that is recognized throughout the industry as being so.