I haven't played it so I can't really judge, but I will say it did look awesome and I plan to play it. However AC3 looked a lot better as did The Last of Us(obviously my opinion). However from what I saw watching E3 on television, Tomb Raider looked like it had the biggest playable demo and that is probably why it won. I saw a lot of gameplay from Tomb Raider where the other games showed only 1 part of the game. Tomb Raider showed 3 or 4 parts of the game, if i remember correctly.