You know what always confused me about gaming companies and the way they did the F2P switch? Why not allow people to pay if they want, or do the free route (before cash shop options are fully implemented etc) it would only be a win/win considering they'll either get a sub or won't. It's not like they'd be LOSING any money at all, unless of course they are secretly hoping people buy the game hoping it'll be good to get a "jump start" on leveling before F2P goes live.