They (Mike O'Brien/Arenanet) answered IN the reddit post though...
[–]Mike-OBrien-ArenaNet 332 points 21 hours ago*
This reflects tax-exclusive v. tax-inclusive pricing.
In America, you pay the price you see plus sales tax.
In Europe, you pay the price you see. The vendor pays VAT out of that price.
VAT rates in EU range from roughly 15%-25%. We pay based on the location of our EU office, in UK, so we pay a flat 20% for all of EU.
€1 = €0.833 base + €0.167 VAT
€0.83 base = $1.02 (at today's exchange rate)
~ MO
It's hardly a difference. I won't be buying gems anyway though, so I won't go into why it's fair.
Not to mention...you can buy them with in-game gold...so...yeah, let's get super angry that we can't buy a pirate costume for using in town or something else that's practically worthless yet cool to have for a day..
Sad day for GW2...gotta be joking. Pitchforks because of this? Yes, let's ignore everything they've done and get the pitchforks and torches ready!