As said above, pre-orders can play 1 day headstart. I ordered 2 copies from GAME (UK) and got the codes emailed yesterday. I'll be able to play at 8am Monday 27th (GMT+1 [BST]) - 12am (Midnight) Pacific time.
I'm kind of gutted I didn't get a pre-purchase now really, but at least login issues should hopefully be a bit better by Monday.
Last edited by mmoc6025b804ec; 2012-08-25 at 04:14 PM.