Something you do in Beta to ensure the servers and network can stand the load of a full play session.
Why CIG are bothering to stress test a game that is in pre-Alpha, with server code that hasn't started development and with netcode that is due to be replaced, without allowing the players to actually stress the game by actually "playing" it escapes me.
Well...it doesn't. It's a marketing exercise but it isn't going to do anything to further development of the game.

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