While the worst company 2 years in a row may be true, believe it or not they did not have alot to do with SWTOR (outside of being the 'owner' I suppose). That was Bioware's baby; they even outsourced customer service specifically for that game. I called EA raising hell about account problems, and I was politely told "Bioware has full control over that. We are not thrilled about the reports of the poor customer service, trust me, we're ticked off too."