To score big I think the game need:
- Everything balanced around PvP (this does not exclude PvE but an encounter can be balanced with the monsters buffs, debuffs and abilitys).
- Emphasis on "personal stories" (a bit like SWotOR).
- Focus on cosmetic progression (we've heard and seen the "hate" towards grinding, if you skip leveling/have few levels and focus on cosmetic progression all casual players can logon and play on equal therms with the hardcore players. Hardcore will always be better at the game and manage to overcome greater challanges anyway).
- Focus content on varity, challange and with sidethings to do which isn't in the "core" of the game (petbattles, rp-items, small solo PvE things etc).
- Create a community driven content development (like SC2s mapeditor and if the "map" recives enough good reviews etc they implement it).
(- "Action combat" (mostly something I'd love combined with the above^^).)
Yes this is what I want, but I also think companys are afraid of this, easier to milk money from something well known then something new. I feel like this is what lies in the future, somewhere