"At Blizzard's annual fan convention BlizzCon this past weekend, chief operating officer Paul Sams said that although there has been some initial concern in the company about cannibalizing their WoW subscribers, they think they'll get over it quickly.
"I think the (new MMO) is going to be significantly differentiated enough," Sams said. "Such that, you're not going to feel like they're one and the same resulting in that you have to pick or choose," he said."
With other words, it's not going to be competing with World of Warcraft or any other franchise in that genre.
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This is taken from the Blizzard site itself:
http://us.blizzard.com/en-us/company...tml?id=10000B3
They are looking for a Franchise development producer and the bolded, quoted text below is one of the points in the job description.
"Work with major consumer brands to facilitate product placement and licensing within the world of Blizzard Entertainment's next-gen MMO that enhances the gameplay experience."
This means there will be adds/commercials and other garbage inside the game. So unless we're going to have a Coca-Cola billboard in middle of Tristram... It's going to be a futuristic or at least present day MMO. Which leaves us with Starcraft!