Ok so yea, the title is a little misleading (really just trying to call attention to a great game that really does give WoW a run for it's money, and I'm not even subbed to either atm) but it's a solid question.
If anyone has played Rift and given it some actual playtime and not get to level 10 and quit they know (relative to WoW) that Rift is a pretty damn solid game, but there's a tiny fraction of players in Rift compared to WoW and it got me wondering why exactly? I not saying Rift would be better with 8m subs or the community wouldn't become a cesspool like WoW but Trion really has a great game on their hand that deserves to get a lot more attention than it does.
So the real question is this: If you have ever played WoW and Rift, why (if you are obviously) are you subbed to WoW over Rift? What do you think WoW does "better" outside of really fluid animations?