Originally Posted by
Kathranis
It doesn't really matter anyway, Blizzard's profits and the profitability of WoW has continued to increase even as subscription numbers have fluctuated. Their earnings have yet to actually decrease during a quarter.
For a product that's nearly a decade old it is extremely profitable -- any company would be lucky to have it in their portfolio. It'll remain profitable for years to come, even if the subscription numbers decline suddenly .
The biggest thing they have to worry about WoW is profit growth slowing down. Honestly, they'll probably be able to maintain profitability on World of Warcraft pretty much indefinitely, but it's eventually going to stop being the primary focus of their earnings. Blizzard's longterm profitability is really going to rely more heavily on Project Titan than WoW. If they can hit it out of the ballpark again with Titan, everything will be fine. If it flops, they'll be in trouble.