Originally Posted by
killidan
We can't change the company, but we can vote with our wallets. Yet, they don't care.
They did cater to casuals who have no time to play games, who have no commitment/loyalty to games, who only want to play for half hour and GET EVERYTHING, loot, title, more loot, etc (because they pay $15). Hardcores left already. Now Blizz is wondering why they are still losing subs as they give casuals everything they ask for. Casuals never had any commitment/loyalty to the game as they jump from game to game and don't have much time to play the game in the first place and will unsub and not feel bad about it.
This was an MMO, played with in-game friends. From what I see on the forums, friends is the number one reason people give when they say they don't like the game but still hang around. It is because of the guild, friends, family, etc. In WotLK/Cata/MOP, Blizz changed the game for people who do not have a guild, do not have friends, everything is LFD/LFR. Then Blizz wonders why people are unsubbing more and more. They removed the number one reason people hang onto the game: the friends. Now there are no friendships in the game, only LFD/LFR strangers and the moment a player does not like a change or completes faceroll content and there is nothing to do, they simply unsub. There is nothing that connects them to the game, no in-game friends, no guilds, and they leave. Just like that.