If Blizzard are not motivated by competition no matter how small they are then are idiots which I don't believe to be the case. What do mean the competition is not that strong? Once you take out the Chinese market where many MMOs do not compete with Blizzard WOW is not the powerhouse that people on these boards make out, I would not be surprised if GW2, SWTOR and WOW had similar sized player bases in the West and if they do not now it will not be long before they do. The evidence points to people do not come back to the game once they have left there have been no rises in sub numbers since the release of MOP and that was short lived. For the most part people are willing to give a product a second chance but rarely to they give a third or fourth, MOP was WOW's secpnd chance.