So the sky is falling because numbers are low but it's not something just attributed to wow it's the entire mmo genre. The genre is driven by a certain type of gamer and when wow first came out they attracted the younger versions of this type of gamer. However, age and other interests have seen the backbone of the mmo genre move on leaving only the instant gratification and lazy new generation of gamers with a genre built on patient gameplay. Remember the original EQ and how difficult things were to advance levels? Remember vanilla and the sheer amount of time and gold it took to become a top tier raider? Heck in vanilla only the most dedicated players had high level alts that were geared but now anyone can have 7-8 alts all raid ready. The challenge has been drained from the game. It's not the end but it's a bad sign. Maybe blizzard will take notice and turn this game into one that attracts the remaining certain type of gamer and allows it to grow organically like it once did. Obviously focusing on the new target audience has proven to be short sighed for a long term business model. It's not the end but blizzard need to make the right changes.